At The Engine Room, we involve ourselves with products and services in which we see promise and potential. Although design is a critical component to a great brand, it can’t do all the heavy lifting. For a brand to be successful amidst the flood of products on the shelves today, the brand needs a soul. By soul, we mean a great idea that’s different… and it’s important for that difference to be relevant. All forces of the branding effort should be in healthy working order. The idea, the product, the words, the people and the design around it. If the brand’s body and soul are in good shape, we’ll make sure it’s well-groomed.