Create and develop the core image for the business. Name to themeline to the visual vocabulary around it.
A brandmark is a logo. Create new brandmark, revitalize existing while maintaining equities, or overhaul existing.
Collateral can include product sales sheets, e-brochures, white papers, datasheets, business stationery systems.
Product feature diagrams, Marketecture diagrams, user interface icon systems, infographics, data visualization.
Brand identity applied to apparel, vehicle design, shopping materials. Your identity should be worn.
Naming and Themeline
The Engine Room can collaborate in the naming and themeline process. The name drives the mark.
Product Package Design
Whether it’s a label on a bottle, a 6-sided box, or a different shape altogether. Standard or custom form factor.
Development of Deck look/feel which addresses template types, type styles and general presentation design for PPT.
Apply and tailor the brand identity to tradeshow materials. Booth backdrop, hand-outs, uniform aesthetic.
Signage and Environmental
Primary signage for retail establishment, menuboard systems, uniform design, wayfinding signage.
Development of UI aesthetic, functionality conceptualization, icons systems, interactive state planning
Planning, wireframing and design for both e-commerce and informational websites. Art direction through dev process.