Valencia Street Station

Restaurant Group, AMG, brought us in to craft an inspired image for its SFO Restaurant and bar.

WHAT WE DID

Background

When Andalé Management Group (AMG) had the opportunity for a great space in SFO’s International Terminal A, they brought us in to help design the huge proposal — and should we win the bid — we’d lead the branding effort and partner with their architect to get it all done.

Approach

We won the bid, so concept became reality. AMG also teamed up with Ritual to devote a portion of the space to coffee service. We created the Valencia St. Station logo, signage, digital menu board, grab & go packaging and bar menu system that reflected a feeling of quality SF grub. Since we were already familiar with the space, we helped produce the Ritual menu board as well.

SERVICES

  • Logo
  • Menuboard system
  • Signage
  • Grab & Go packaging
  • Apparel