Treeform

With a focus on packaging innovation and printing for the cannabis industry, this company asked us to name them, brand them, and roll out a capabilities site.

WHAT WE DID

Background

Treeform is a custom packaging solutions company with a focus on tamper-evident, child-safe systems for the cannabis industry. Founded by a long-time packaging brokerage, their industry experience and connections allowed for an easy start in a burgeoning space. They told us they needed a great name, however, and then a cool and memorable identity.

Approach

After our standard brand intake, we went to work developing a ton of brand name options while cross-referencing market interference and domain availability. We eventually landed on ‘Tree’ for cannabis and ‘form’ for packaging and since it had a nice effortless flow to it, it got immediate approval. We then fashioned a logo from the same idea. A stylized cannabis icon serves as the edges of an abstract, angled hexagon which reinforces the notion of packaging. The scope of work was capped off with a capabilities website along with some simple collateral and apparel that the staff can bop around town with.