WHAT WE DID
Background
Haig’s began as a little neighborhood food store on Clement Street in 1956 selling everything from hard to find spices to its housemade Mediterranean dips. When local enthusiasm over the products drove them to retail, Haig’s debuted with a brand that was understandably pedestrian. After all, the Haig family was focused first and foremost on their product.
Approach
Once retail traction was established, Haig’s called on The Engine Room to sit down and talk about where the brand could go. We focused on quality ingredients, craftsmanship and the family’s Armenian heritage. The result was a rich, mouthwatering look and feel that’s been emulated by competitors. We have worked with Haig’s now since 2005 and we routinely examine, maintain and evolve the brand to be the best it can be.
SERVICES
- Logo
- Package design
- Web Design
- Print Collateral
- Tradeshow Materials
- Photography
