Guzman Construction

This start-up construction biz, with a family name steeped in Bay Area construction, came to us for a leading identity.



Founder Miguel Guzman established Guzman Construction in 2015 but it was no ordinary start-up. As a former VP at Cahill with more than 21 years of construction experience, the company needed an identity that reflected its depth and experience. Guzman came to us for something pro, something meaningful, and for something that felt like home.


Since the Guzman family had been doing construction in San Francisco for 50 years, we chose to leverage the international orange of the Golden Gate. We took the corporate initials and formed a GC hexagonal symbol to reflect construction and strength. Our typographic scheme was modern but industrial and helped reinforce the trust, strength and attention to detail that the company stood for.


  • Logo
  • Web Design
  • Apparel Design
  • Print Collateral