While in the midst of its fundraising an adoption phase, Conversa had a base level brand and aesthetic that needed an overhaul in order to be taken seriously by investors and partners. As the brand was founded on the idea of conversation, this message needed to ring through more clearly in the logo and across all touchpoints.
We started with the logo and discovered ways to retain current visual equity while more aggressively showcasing the conversation idea. What previously looked more like a flower icon, the new Conversa symbol now conveyed a product that was all about dialogue. It became more approachable, dynamic and compact. The new symbol then sprung a visual system across touchpoints that reinforced the core message.
- Interface Design
- Visual Theme
- Print Collateral