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Aidells Sausage: It’s more of a ‘casing’ study than it is a case study. We’ve been evolving and designing the brand identity materials—with a focus on packaging—for Aidells Sausage Company since 2001.
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The Engine Room is an award-winning brand identity design firm located in the Dogpatch neighborhood of San Francisco, CA. Your brand is unlike any other. Problem is, most people haven’t a clue. And who can blame them, barraged as they are with millions of choices and a cacophony of competing claims. That's where we come in. We uncover what makes you different. Or more important, what about you that makes a difference. We then express these unique characteristics through an integrated, organic design system that strikes a consistent chord all the way from the retail environment, onto the web and everywhere in between.
Portfolio Photography: Tom Seawell Photography