About Us

The Engine Room is an award-winning brand identity design firm founded in 1999 by Mike Cotsifas and Dave Braden. Like the poet said, we are a part of all that we have seen.

Our aesthetic is informed by our experience, and our craft is honed through rigorous application and refinement.

There is no formula, no magic button that generates the right approach (too bad, it would have saved us countless late nights and weekends).

There is only intuition and inspiration and the capacity to be delighted.

And How We Feel About You

Your brand is unlike any other. Problem is, most people haven’t a clue. And who can blame them, barraged as they are with millions of choices and a cacophony of competing claims. That’s where we come in. We uncover what makes you different. Or more important, what about you that makes a difference. We then express these unique characteristics through an integrated, organic design system that strikes a consistent chord all the way from the retail environment, onto the web and everywhere in between.